(That's over 5 billion people, by the way.) YouTube is popular with… well, pretty much everyone who has an internet connection. #1: YouTube: The Consumer's Point of View The media that marketers use have to appeal to consumers, without boring or annoying them, and simultaneously give marketers an effective way to encourage sales. The real secret to YouTube's success is that it works so well for both marketers and consumers. And, as a result, the community that you build on YouTube can support your brand for years to come. Valuable, relevant content can keep bringing in new leads and sales. Videos that are years or even decades old can still be successful on the platform. It's closer to a search engine than a social network closer to a FaceTime call than a TV broadcast.
Instead, it aims to serve up the most helpful, high-quality content for each individual user. The YouTube algorithm isn't designed for attention or viral reach. It stands out from other video-focused social networks because it emphasizes quality and relevance over everything else. YouTube is the “second Google”-a vast, ever-growing collection of content that hundreds of millions of people use each day.
For more about Nate, scroll to Other Notes From This Episode at the end of this article. This article was co-created by Nate Black and Michael Stelzner. In this article, you’ll discover a YouTube content strategy for businesses. Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads?
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